| Reference |
Reference, Ref, SKU, Item code, Product code |
Unique product code. Used to update the product on a later import. |
| Product name required |
Name, Product name, Title, Item name |
Name shown in the catalogue. |
| Variant |
Variant, Variation, Attributes, Options |
Size, colour, volume… (e.g. “500 g”, “Red, XL”). |
| Price required |
Price, Regular price, Retail price, Unit price, Variant Price |
Displayed price, incl. VAT if you sell to consumers. 12.90 or 12,90, with or without a currency sign. |
| Sale price |
Sale price, Promo price, Discount price, Special price |
Reduced price: it becomes the displayed price and the regular price is shown struck through. |
| Old price |
Old price, Compare at price, Was price, MSRP |
Previous price shown struck through, if higher than the price. |
| Category |
Category, Categories, Product type, Department |
Each category becomes a catalogue section. “Drinks > Sodas”: the last one is kept. |
| Short description |
Short description, Summary, Excerpt |
One or two sentences under the product name. |
| Description |
Description, Long description, Body (HTML) |
Detailed text (HTML is cleaned). |
| Main image |
Image, Images, Photo, Main image, Image Src |
Web address (https://…) of the main photo, JPG, PNG or WebP. |
| Additional images |
Additional images, Gallery, Other images |
Other photos: several addresses separated by “|” or “,”. |
| Brand |
Brand, Manufacturer, Vendor |
Brand or manufacturer. |
| EAN |
EAN, EAN13, Barcode, GTIN, UPC |
Barcode, 8 to 14 digits. |
| MPN |
MPN, Manufacturer part number, Part number |
Manufacturer part number. |
| Product URL |
Link, Product URL, Permalink |
Product page on your website (clickable link in the reader and the PDF). |
| Stock |
Stock, Quantity, Qty, Inventory |
Available quantity (whole number). |
| New |
New, Is new, Novelty |
Yes / No: shows the “New” badge. |